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Emerge Blog

Why Emerge is Building Cros: Transforming In-Game Advertising with Blockchain Technology

Introduction

In the rapidly evolving landscape of digital technology, two significant trends have emerged: the rise of blockchain technology and the growth of the gaming industry. Emerge, a global investment and blockchain technology company, is at the forefront of these trends.


By building Cros Chain, an Ethereum Layer 2 and AI platform for in-game advertising, Emerge aims to revolutionize how developers monetize games and how advertisers reach audiences. This blog explores why Emerge is investing in Cros Chain, the potential impact of this innovative platform, and the future it envisions for the gaming and advertising industries.

Emerge is dedicated to investing in and building blockchain technology companies worldwide. Their mission is to provide deep operational support to entrepreneurs, helping them build great companies that can make a significant impact on their respective industries. The decision to build Cros Chain aligns perfectly with Emerge's vision of leveraging cutting-edge technology to create value and drive innovation.


The gaming industry has seen explosive growth over the past decade, becoming a dominant force in the entertainment sector. According to Newzoo's Global Games Market Report, the global gaming market was valued at over $159 billion in 2020 and is expected to surpass $200 billion by 2023. This growth is driven by the increasing number of gamers worldwide, advances in technology, and the rise of new gaming platforms such as mobile devices and cloud gaming.


Despite the industry's growth, monetization remains a challenge for many game developers. Traditional monetization strategies, such as in-game purchases and subscription models, often disrupt the gaming experience and can lead to player dissatisfaction. Advertisements, while a common revenue source, frequently interrupt gameplay and detract from the overall user experience


Introducing Cros Chain

Cros Chain addresses these challenges by offering a unique solution that integrates non-disruptive ads into the gameplay experience. As an Ethereum Layer 2 and AI platform, Cros Chain enables developers to seamlessly monetize their games while allowing advertisers to reach billions of players across mobile, PC, console, and gaming metaverses.


Ethereum Layer 2 solutions are designed to improve the scalability and efficiency of the Ethereum network. By building Cros Chain on Ethereum Layer 2, Emerge ensures that the platform can handle high volumes of transactions at lower costs, making it ideal for the gaming industry.


This technology allows for faster processing times and reduced gas fees, ensuring a smooth and efficient experience for developers and advertisers alike.


Artificial intelligence plays a crucial role in Cros Chain's ability to deliver non-disruptive ads. By leveraging AI, the platform can analyze player behavior and preferences, ensuring that advertisements are contextually relevant and seamlessly integrated into the gameplay.


This not only enhances the user experience but also increases the effectiveness of the ads, benefiting both developers and advertisers.


The Benefits of Cros Chain


Cros Chain offers several key benefits that make it an attractive solution for the gaming and advertising industries.


For Game Developers


1. Seamless Monetization: Cros Chain allows developers to monetize their games without disrupting the gameplay experience. This ensures that players remain engaged and satisfied, leading to higher retention rates and increased revenue.


2. Reduced Costs: By utilizing Ethereum Layer 2 technology, Cros Chain significantly reduces transaction costs, allowing developers to maximize their profits.


3. Enhanced User Experience: The integration of AI ensures that advertisements are contextually relevant and seamlessly integrated into the gameplay, enhancing the overall user experience.


4. Access to a Wider Audience: Cros Chain's platform supports multiple gaming platforms, including mobile, PC, console, and gaming metaverses, allowing developers to reach a broader audience.


For Advertisers


1. Targeted Advertising: AI integration allows Cros Chain to deliver contextually relevant ads based on player behavior and preferences, increasing the effectiveness of advertising campaigns.


2. Non-Disruptive Ads: By integrating ads into the gameplay experience, Cros Chain ensures that advertisements do not disrupt the player's experience, leading to higher engagement rates.


3. Scalability: Ethereum Layer 2 technology enables Cros Chain to handle high volumes of transactions, making it a scalable solution for advertisers looking to reach large audiences.


4. Cross-Platform Reach: Advertisers can reach billions of players across various gaming platforms, maximizing their exposure and impact.


Emerge's Strategic Investment in Cros Chain


Emerge's decision to build Cros Chain is a strategic move that aligns with their mission to support innovative blockchain technology companies. By investing in Cros Chain, Emerge aims to address several key challenges in the gaming and advertising industries and unlock new opportunities for growth and innovation.


Addressing Industry Challenges


1. Improving Monetization: Cros Chain provides game developers with a new way to monetize their games without compromising the player experience. This addresses a significant pain point in the gaming industry and opens up new revenue streams for developers.


2. Enhancing Advertising Effectiveness: The integration of AI ensures that advertisements are relevant and engaging, increasing their effectiveness and value for advertisers. This addresses the challenge of ad fatigue and improves the overall ROI of advertising campaigns.


3. Leveraging Blockchain Technology: By building Cros Chain on Ethereum Layer 2, Emerge leverages the benefits of blockchain technology, including increased scalability, reduced costs, and enhanced security. This positions Cros Chain as a cutting-edge solution in the gaming and advertising industries.


Unlocking New Opportunities


1. Expanding Market Reach: Cros Chain's support for multiple gaming platforms allows developers and advertisers to reach a broader audience, unlocking new opportunities for growth and revenue.


2. Driving Innovation: By integrating AI and blockchain technology, Cros Chain drives innovation in the gaming and advertising industries. This positions Emerge as a leader in the space and showcases their commitment to supporting groundbreaking technologies.


3. Fostering Collaboration: Emerge's deep operational support ensures that Cros Chain has the resources and expertise needed to succeed. This fosters collaboration between game developers, advertisers, and technology experts, driving further innovation and growth.


The Future of Cros Chain

As Cros Chain continues to develop and grow, it has the potential to transform the gaming and advertising industries in several significant ways.


Revolutionizing In-Game Advertising: Cros Chain's unique approach to in-game advertising has the potential to revolutionize the industry. By integrating non-disruptive ads into the gameplay experience, Cros Chain addresses a major pain point for both developers and players. This new model of advertising can lead to higher engagement rates, improved user experiences, and increased revenue for developers and advertisers alike.


Empowering Game Developers: Cros Chain empowers game developers by providing them with a new way to monetize their games without compromising the player experience. This can lead to increased innovation and creativity in game development, as developers are no longer constrained by traditional monetization strategies.


Enhancing the Player Experience: By delivering contextually relevant and seamlessly integrated ads, Cros Chain enhances the overall player experience. This can lead to higher player retention rates, increased engagement, and a more enjoyable gaming experience for players.


Driving Industry Collaboration: Cros Chain's success will drive further collaboration between game developers, advertisers, and technology experts. This can lead to the development of new technologies and solutions that continue to push the boundaries of what is possible in the gaming and advertising industries.


Conclusion


Emerge's decision to build Cros Chain is a strategic move that aligns with their mission to support innovative blockchain technology companies. By leveraging Ethereum Layer 2 and AI technology, Cros Chain addresses key challenges in the gaming and advertising industries and unlocks new opportunities for growth and innovation.


As Cros Chain continues to develop and grow, it has the potential to revolutionize in-game advertising, empower game developers, enhance the player experience, and drive further collaboration and innovation in the industry. Emerge's investment in Cros Chain showcases their commitment to supporting groundbreaking technologies and positions them as a leader in the blockchain and gaming spaces.

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